How clear and intuitive is your homepage or landing page for a first-time visitor?
1 = Confusing or cluttered, 10 = Instantly communicates purpose and path
How compelling and relevant is your lead magnet or conversion hook?
1 = None or generic, 10 = Irresistible and well-aligned with user pain points
How persuasive and specific is your website copy?
1 = Vague or unclear, 10 = Clear, audience-focused, and benefit-driven
How well does your site guide users through a structured funnel or path?
1 = No clear flow, 10 = Intentional, step-by-step engagement funnel
Do you have automated follow-ups for cold/warm/hot leads?
1 = None, 10 = Segmented and behavior-based nurturing in place
Are your calls-to-action clear, visible, and aligned with user readiness?
1 = Weak or buried, 10 = Strong, frequent, and aligned with intent
How well does your site perform on mobile devices?
1 = Slow or broken, 10 = Fast, responsive, and optimized for all devices
How well do you use testimonials, case studies, and credibility signals?
1 = None present, 10 = Prominent, relevant, and convincing proof
Do you track key conversions and use data to optimize performance?
1 = No tracking or analytics, 10 = Events tracked, data used regularly
Is your business equipped to convert traffic consistently?
1 = Not at all, 10 = Fully built for conversion and performance